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Willard W. Brown International Business Leadership Webinar: Getting Ready for Change

Monday, June 15, 2020 from 02:00 pm to 03:00 pm

Event Details

Monday, June 15, 2020 from 02:00 pm to 03:00 pm
Online Webinar
Safaa Abdoun
3225 3225

A strategic plan prepares people for the expected, but being ready to deal constructively with surprising, unexpected change is another matter. The practical problem is that you are surprised, and you don’t know what to do.


The theoretical problem lies in the inability to describe how to increase individuals’ proficiency in dealing effectively with unexpected events. The recent COVID-19 crisis is an example of the consequences that arise from a lack of preparedness in governments, public institutions, private organizations, and communities. The dilemma is that governments and organizations alike can use most of their resources trying to be prepared, yet still struggle in the face of unexpected change.


In this webinar, Johan Roos, chief academic officer and professor of HULT International Business School, will talk about how to frame the theoretical problem, and what leaders should think of in order to cultivate readiness for change in organizations. Ahmed Abdel Meguid, associate professor and associate dean for undergraduate studies and administration, AUC School of Business, will moderate the discussion.


About the Speaker:


Johan Roos has a strong background in international academic leadership, scholarship, and academic entrepreneurship. He is currently the chief academic officer and professor of HULT International Business School. Prior to joining HULT in early 2016, he was Dean and CEO of Jönköping International School, president of Copenhagen Business School, and dean of MBA Programs at Stockholm School of Economics. Together with the owner of LEGO Group, he founded the Swiss-based Imagination Lab Foundation in 2000, which he led for seven years. Previously, he was a professor of Strategy at IMD and Associate Professor at Norwegian Business School (BI).


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Safaa Abdoun

Phone: 3225 3225
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Online Webinar


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